Build what matters, from the inside out.
This is New Entrepreneurship.

A new way of creating ventures: rooted in wholeness and humanity.
Start small with a 90-min workshop, or go deep with a 3-day retreat in nature.

Entrepreneurship is evolving.

The strongest ventures today grow from purpose, adaptability, and authentic collaboration.

We’re here to support pioneers like you in creating ventures that deliver lasting impact.

Alex Radu and Julian Giacomelli
Coaches and Co-Facilitators

We are witnessing a new era of entrepreneurship: one that operates from wholeness and humanity, creating more adaptive, resilient and purpose-driven ventures.

We believe in the New Entrepreneur, who leads with authentic vulnerability and self-awareness, openly learns from mistakes, and builds through true collaboration rather than individual heroics.

Our work begins with developing entrepreneurs as beautiful and powerful human beings. In today’s increasingly volatile and challenging world, how a founder shows up shapes everything.

This new way of leading produces enduring results: ventures that thrive through constant change, attract purpose-aligned talent, and generate sustainable adaptive advantages.

Together, we are building a network of such pioneering entrepreneurs through developmental workshops, transformative retreats, and one-on-one coaching.

  • The legacy startup world glorifies the myth of the “perfect founder” — a tireless visionary building capital, who always has the answer, never falters, and powers through without need for rest or support.

    It’s an image that treats entrepreneurs more like machines than humans, and is both inappropriate and damaging for most of today’s entrepreneurs. It fuels burnout, feeds imposter syndrome, stifles learning, and gets the way of building truly flourishing, human-centered businesses.

    We believe there is a better way. Better for the entrepreneurs, better for their ventures, and better for our world.

  • Entrepreneurial success starts with knowing yourself deeply. When we understand our strengths and blind spots, we can bring our best gifts to creating meaningful impact. Add curiosity, courage, and resilience, and this becomes the source for building ventures that are successful and transformative — shaping us as we shape the world.

  • Ventures created from this perspective embody several qualities:

    • Able to navigate uncertainty by anchoring decisions in deep purpose and staying adaptable

    • Easily blend human wisdom with data intelligence to navigate ambiguous environments

    • Generate sustained innovation by harnessing collective intelligence and diverse perspectives

    • Are more decentralized in form and autonomous in decision-making to accelerate learning and response

    • Establish networks of authentic relationships that become stronger under pressure and multiply impact across boundaries

    • Foster bias for creation of positive impact

Our world needs
New Entrepreneurs now more than ever.

Are you in?

Who this is for

Perfect for:

  • Leaders of promising early to growth-stage ventures ready for a quantum leap in self-knowledge, and to unlock deep leadership capacities.

  • Entrepreneurs eager to engage in honest self-reflection, participate in vulnerable discussions, and committed to actionable personal growth.

Not a fit for:

  • Individuals seeking tactical business advice, investor connections, or step-by-step business creation.

  • Entrepreneurs looking for a magic bullet or quick fixes to their challenges without thoughtful engagement.

  • Those hesitant to engage in personal reflection or share openly in a group setting.

Our current offerings

  • Your Leadership Blueprint

    A transformational 90-min online workshop for entrepreneurs ready to scale

    Uncover blind spots, patterns, and behaviors holding you back using the Entrepreneur Archetype framework. Challenge the “perfect founder” myth and learn to leverage your gifts while navigating limitations. Walk away with clarity on your archetype, tools to shift habits, and the confidence to scale with impact.

    Choose one of three dates (max 16 seats each):
    - Thu Sep 18, 10:00am-11:30am EDT
    - Fri Sep 26, 9:30am-11:00am EDT
    - Wed Oct 1, 3:30-4:00pm EDT

    Launch price CAD $99 + tx (Regular $149)

    Not sure yet? Explore the workshop guide.

    Reserve your seat

  • New Entrepreneur Masterclass

    A 12-week virtual cohort for founders scaling with integrity, clarity, and soul

    You’re not just building a business, you’re shaping culture, stewarding a team, and evolving yourself. Built for founders seeking durable change, you’ll shift from doing it all to designing systems and teams that thrive with less of you. Learn the three core mindsets for scaling with integrity, and install simple operating practices for decision energy, delegation, communication, and culture.

    First Masterclass launching Jan 2026:
    - 12-week cohort-based journey
    - 4 live group sessions (3 hours each)
    - 3 private 1:1 coaching sessions
    - Curated resources and exercises

    Launch price CAD $1,799 + tx (Regular $2,399)

    Register your interest

  • Camp Renewal

    A 3-day in-person retreat for entrepreneurs ready for a quantum leap forward

    In a restorative nature setting, 12–16 leaders of early to growth-stage ventures will immerse in bold self-exploration, intelligent business examination, movement, and quiet reflection. We work alongside you on both your venture and your leadership. You’ll gain actionable insights, strengthen communication and confidence, and set focused priorities for the next 12 months. Leave focused, renewed and deeply connected.

    Inaugural Camp Oct 24-26 near Kingston, ON:
    - Tailored facilitation by two expert coaches
    - Small peer cohort for meaningful connection
    - All-inclusive: lodging at off-grid cabin on scenic woodland property, six meals, a personal journal
    - Launch price CAD ~$1,999 + tx (Regular ~$2,699)

    Register your interest

Your co-facilitators

  • Alex Radu

    Alex helps entrepreneurs grow themselves and their ventures, from the inside out. As a former leader at the Boston Consulting Group (BCG), he advised the leadership teams of businesses across Canada, the U.S., Australia, and New Zealand. He later became the firm’s first Team Coach before launching his own practice. Now a Professional Certified Coach with 1,000+ hours of experience, he blends strategic insight with whole-person development—cutting through noise, revealing patterns, and translating clarity into practices that drive growth. Now based in Muskoka, he integrates lessons from nature into his work, challenging with curiosity, courage, and compassion.

    Read more about Alex

  • Julian Giacomelli

    As a twice-exited founder of pioneering healthy food ventures Rise Kombucha and Crudessence, Julian knows all about scaling purpose-driven companies to a national reach. He has supported over a hundred mission-driven entrepreneurs as a developmental coach, mentor and investor. With over two decades of entrepreneurial work and inner/contemplative practice, he blends the pragmatism of a builder with the depth of personal inquiry, to cultivate leadership presence that sustains growth. Based in Frelighsburg, QC, he draws on mindfulness, movement, and the rhythms of nature to guide leaders toward clarity, vitality, and connection.

    Read more about Julian

Ready to build what matters?

Choose how you want to step into New Entrepreneurship.

Unsure or have questions? Book a quick call or send a note.