For entrepreneurs and creators who refuse to choose between a life that feels true and a venture that succeeds wildly.
Choosing between depth and ambition. Between a life that means something and a business that actually grows. Between going inward and moving forward.
It’s a false choice.
The answer is both. Always both.
The deeper the roots, the higher the canopy can reach. It’s the law that governs every living system, including yours.
The entrepreneurs I work with are already capable. Already driven. Already, by many measures, doing well. What brings them to this work is something quieter.
Some have built the thing. They just don't recognize themselves in it. The metrics are good. The trajectory is right. And yet the whole thing feels like it belongs to someone else.
Others have found what they care about, but they’re getting in their own way growing it. What got them here won’t get them there. The habits and beliefs that built the first chapter are now the ceiling on the next one.
Both are forms of drift. And no amount of planning, optimising, or grinding resolves it, because the problem isn’t the strategy. It’s what no strategy can reach.
“A tree doesn’t choose between roots and growth.
Neither should you.”
The first direction started early. As a teenager I taught swimming and snowboarding. What I loved wasn’t the sport. It was watching someone discover they could do something they didn’t think they could. At 24 I volunteered at a Buddhist monastery in the Himalayas of Nepal, teaching English, living in the mountains, and leaning into a growing practice in meditation and eastern philosophy. In 2017 I took two months away from BCG to live on a small island in Indonesia, work at a dive shop, and become a certified Divemaster. A few years later, another leave, this time exploring new terrain inside and out across BC. These were not detours. They were always the point.
The other direction came from genuine ambition, and I’ll admit, from a definition of success I had inherited rather than chosen. Eight years at BCG, advising C-suite teams on strategy, growth, and large-scale transformation, gave me the strategic foundation I bring to every client. What I found, eventually, was that the work that most energised me was not solving the business problem. It was developing the people around it. When BCG selected me as their first Team Coach in North America, the two paths were already converging before I had a name for it.
I now work with five clients at a time. I bring full attention to each. This is my life’s work.
Deep, customized work built around your specific terrain: your values, your vision, your patterns, your edges.
I don’t offer a standard program. There’s no such thing as a standard person. If we work together, you are the content. Our program is you.
Most clients work with me for six months at minimum. Many continue for a year or longer. The work compounds.
Book a callOne-on-one coaching is deeply personal. A group brings something different: the energy of peers navigating the same terrain, shared accountability, and the realisation that you’re not alone in this.
A small-group program is in development. Get in touch to be notified when it launches.
For organizations and gatherings of people who make things. Talks that challenge the false choice between meaning and success and leave something that doesn’t wash off.
Available for select engagements. Get in touch to explore.
I stopped fixating on whether I was on the right path and started seeing and building on the progress I was actually making.
Working with Alex was both grounding and transformative. He listens deeply, not just for what is being said, but for what matters most.
I stopped fixating on whether I was on the right path and started seeing and building on the progress I was actually making.
Working with Alex was both grounding and transformative. He listens deeply, not just for what is being said, but for what matters most.
Alex asks meaningful questions that expose my most fundamental goals and challenge my limiting beliefs to clear the runway for takeoff.
Before we started I was expecting clarity on how to manage my career. What I ended up with were concrete methods to manage, and more importantly, own my entire life.
Alex worked with me to identify what I want out of life, holistically as well as professionally. This work led to a major new direction in my career and significant shifts in my lifestyle.
I came in seeking clarity amidst complexity. I left each session with deeper insight, renewed energy, and a clearer sense of direction.
What shifted was not just how I run my business, but how I think about my time, energy, and myself. I’m still growing, but in a way that actually supports my life, not takes away from it.
Consistently, I entered our conversations feeling burdened by complexity, and left with clarity. Our work transformed how I leverage my leadership capacity.
A chance to get clear on where you are, where you want to be, and whether this is the right fit. Not a sales call. An honest conversation about what’s possible and whether we should work together.
If the fit is there, we’ll talk about what that looks like.
If it isn’t, we’ll both know it.
Book a callTell me what you're working on and what brings you here.
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